Raw Data by P3 Adaptive
AI and data impact for modern business minds.
Straight talk for leaders lost in data noise. Rob Collie breaks the complex world of AI down into practical actions – with expert guests and real-world examples that cut through the hype.
Who it is for
If data is your problem but not your job.
Real businesses
The AI and data platforms that are actually moving the needle, made practical for companies where the stakes are real and the numbers matter more than the slides.
Without the enterprise price tag
Enough confidence to get off the starting line and modernize your analytics, without being told you need to rip and replace everything first.
Everyday leaders
Straight talk from people who have actually built and implemented this – practical wins you can act on, not hype.
Latest episode
Seven Years. Five Weeks. One Million Dollars.
We just rebuilt our entire website in five weeks. Rob figures getting the same result the old way would have cost at least a million dollars.
Who we are
Experienced, insightful, relatable.
We are not just data enthusiasts – we are data experts with a talent for making complex stuff simple. Led by Rob Collie, every episode turns hard-won experience into guidance you can actually use.
Every episode
Our episodes.
AI and the Art of Building Backwards
AI makes it easier to build something useful early, put it in front of the business, and learn while there’s still time to change course. Rob and Justin follow that idea all the way to plumbing, building in plain sight, and the invention of Byzantine Consulting.
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Your Favorite AI Has a Moat Problem
AI models are getting easier to swap, software can be copied, and everyone wants inside your workflow. Rob digs into what that means for the AI moat, who may have an advantage, and why data centers in space are somehow part of this conversation.
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Knowledge Is Having Its Data Moment
AI can get its hands on more of your company’s knowledge than ever before. Fantastic. Now comes the familiar part: making that knowledge organized, trustworthy, and useful. Data people, you may have seen this movie before.
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What is “Botsitting?” (plus: Data Agents Continue to Blow Our Minds)
Botsitting is apparently a thing now, and Rob only found out because journalists kept asking him about it. Add in a data agent experiment that surprised even him, and there was plenty for Rob and Justin to talk about.
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Power BI Veterans React to the Fair Game AI Book
Power BI veterans Jon Perl, Tim Rodman, and Trent McKinster join Rob Collie to compare notes on Fair Game, AI, crafters, semantic models, and why years of business experience may be more valuable than ever.
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The Crafter’s Edge with Pedro Rossello
The best AI wins don’t always look like the headlines. Pedro Rossello and Oz Osorio join Rob to talk AI business value, the crafter’s edge, and why making one workflow better can matter more than chasing the next big thing.
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Everyone’s Priority. Nobody’s Job
AI headlines have already moved on to the deep end. Most businesses haven’t. Every week brings another headline about what’s next for AI. Build your own model. Train your own […]
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The End of All You Can Eat AI
For years, the smartest AI model was the obvious choice. Rob Collie and Justin Mannhardt discuss why that may be changing and what it means for AI business strategy.
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Waiting Worked…Until AI
Before Chapter One comes the story behind it. Rob shares the opening of Fair Game: Customizing AI to Your Business Is Easier Than You Think and explains how a career spent evaluating technology led him to see AI differently than anything that came before.
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Why Bigger AI Isn’t Always Better
Microsoft’s latest AI hardware announcement sparks a bigger conversation about choosing the right AI model. Rob and Justin explore when bigger really is better, when it isn’t, and why business value often comes from matching the model to the job instead of chasing the most powerful option.
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What Happens After the AI Works?
Getting AI to work isn’t the hard part anymore. Keeping it accurate, trustworthy, and grounded in your business is. Rob and Justin explore why semantic models, data quality, and organizational knowledge have become the real foundation of successful AI implementation.
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Bring us your hardest question.
Your white whale: you know there has to be a better way, and if you could crack it, your world would change. We thrive on those.