Raw Data
We show our work in public.
A podcast, a Substack, open data and two books.
We publish what we work out, and we have been doing it for a long time.
Where we publish
Three places we think out loud.
Raw Data podcastLong conversations with people who do this work, about what actually happened.243 episodes, since 2020Start listening
Rob’s SubstackRob in his own voice, on where AI and BI are actually going.The Goldilocks AltitudeStart reading
Answers from Rob and friendsOne question per page, answered in the first two sentences and then properly.8 questions answeredStart reading
Open data
Go and argue with the data yourself.
17 live reports built on 11 public datasets, with more landing most weeks. Open one, change the filters, ask the model something nobody built a chart for. No login, no form, no sample set – the same reports we build for clients, pointed at data anyone can check.
The books
Rob wrote the book on this. Then wrote the next one.

Fair Game
Customizing AI to Your Business Is Easier Than You Think. The argument this whole site is built on, at book length: the gap between what AI can do with your data and what you have been told it takes to get there is much smaller than the industry wants you to believe.

Power Pivot and Power BI
The earlier one, and the book a very large number of people learned DAX from. It is the reason “Rob wrote the book on Power BI” is a statement of fact rather than a figure of speech.
None of this is gated.
No forms, no drip sequence, no download that costs you an email address. If it is useful, take it. If you want us to do it with you, that is a different conversation and a short one.



