Everyone’s Priority. Nobody’s Job

AI headlines have already moved on to the deep end. Most businesses haven’t.

Every week brings another headline about what’s next for AI. Build your own model. Train your own LLM. Customize everything. It’s exciting, unless you’re one of the thousands of companies still trying to answer a much simpler question: where does AI actually fit into the work we do every day?

Here’s the thing. AI has become everyone’s priority and almost nobody’s job. Leadership knows it matters but the real work still lives inside thousands of everyday workflows, where tribal knowledge, context, and experience drive the decisions. That’s the gap, and it’s a very different problem than the one the headlines are chasing.

That’s the conversation Rob and Justin have this week. Sparked by Satya Nadella’s comment that every company should eventually have its own LLM, they make the case that the industry is getting ahead of itself. As Rob puts it, “Everyone’s sitting poolside and Satya’s talking about the deep end.” Most organizations don’t need a custom model. They need AI that understands their business, their data, and their workflows. That’s where the biggest wins are happening today, and it’s exactly where companies should be focused before they start worrying about building their own LLM.

If AI has started to feel like an arms race you somehow missed, this episode is a welcome reminder that the biggest opportunities are still waiting in the shallow end.