Knowledge Is Having Its Data Moment

For years, businesses learned that having data and being able to use it are two very different things. We cleaned it, structured it, modeled it, argued about which version was the truth, and built entire careers around making messy information useful. Now AI is creating the same problem all over again. Except this time, it’s knowledge.

In this episode, Rob explains why everything we learned from the data era is suddenly relevant again. Companies are sitting on enormous amounts of knowledge scattered across documents, conversations, systems, processes, and people’s heads. AI can consume more of it than ever before, but that doesn’t magically make it organized, trustworthy, or useful. Which means a lot of those supposedly “old” data skills are about to look awfully cutting edge again.

Rob also introduces The Goldilocks Altitude, his new Substack for ideas that live somewhere between the 30,000 foot AI think piece and the technical weeds. This episode features one of the first: “Everything We Did for Data, We Now Need to Do for Knowledge.” Listen now, then head over to The Goldilocks Altitude. If knowledge is having its data moment, there’s going to be plenty to talk about.

Also in this episode:

The Goldilocks Altitude