Seven Years. Five Weeks. One Million Dollars.

We just rebuilt our entire website in five weeks. Rob figures getting the same result the old way would have cost at least a million dollars. No, AI didn’t replace the marketing department. Nobody got fired. And nobody found a magical button labeled “Make Website.” We just did something that would have been completely out of reach for us a year ago.

Our old website had been hanging around since 2019, which is a long time for any website and an eternity for a company that’s changed as much as we have. We’d looked at replacing it. We even priced out a $300,000 rebuild and decided against it. Spending that much money, investing months of our own time, and still potentially ending up with something we’d have to talk ourselves into liking? We’d already played that game. We weren’t eager for a rematch.

Then five weeks ago, our CTO started building. What happened next reminded Rob of something he figured out about BI more than a decade ago, except this time the implications go a whole lot further. In this solo episode of Raw Data, he walks through where the million dollar figure comes from and why the most interesting thing about our new website has very little to do with websites. If your company has been putting something off because the old way of doing it is too painful, press play.