Sunday, Feb 7th in a Local B&N:  That Silver/Grey Spined Book is Ours!


OK, for real, B&N has them now!  (I have seen them myself, as pictured above, and every B&N I’ve called has them).

Remember, they accepted our challenge of an experiment:  they will stock our new book for a few weeks and see what kind of “action” it gets.  If it does decent sales, they will keep the book on the shelves (AND start stocking more such books, which is just as important IMO, because people scanning the Excel section of a bookstore is one way that the word gets out about these toolsets).

How You Can Help (and Get a Free Book Plus Swag)

Simple: go into a local Barnes and Noble this week (or weekend) and buy the book “Power Pivot and Power BI.”  It looks like this, for quick reference:


Buy This Book at a Barnes and Noble, We’ll Send You Another Book Free (See Below)

***Important:  Ask for it by ISBN Number, Not Title!

If you ask for it by title, they might tell you they don’t have it, even though they DO!  (Long story, but they have the title of the 1st edition linked to the new ISBN, but with the new book’s cover…  it’s pretty funny).

Instead, ask them for:

ISBN 978-1615470396.

That’s what you should ask them for on the phone, or at their in-store helpdesk.  Don’t even mention the title or authors.

About half the stores we called had the book, but had NOT yet placed it on shelves – they still had it sitting in the storeroom in the back.

If it IS on the shelf, it is probably in the Technology section, amongst the other Excel books:


Half of Stores Have it in the Tech Section, with the XL Books (other stores, it’s still in their back storeroom)
(Many Thanks to Wayne M for this photo from his B&N in Washington DC on Saturday!)

What’s In It For You:  A Free Book, Plus.

This might seem like a money grab campaign by us, but if it were money we were after, we’d MUCH rather you buy the book from than Barnes and Noble or Amazon, because our cut of a retail sale is tiny compared to when we sell it ourselves.  (Like, it’s a 3-4x difference, no kidding).

No, this is an awareness campaign, and we’re going to “pay back” anyone who helps.  Buy the book above, and we’ll send you one of these:


We’ll Send You Your Choice of Any of These Books, Plus a DAX Sticker Smile

Yeah, and we’ll include one of the exclusive DAX stickers from the Indiegogo campaign:


You Will Also Get One of These Smile

How to Get Your Free Stuff

  1. Buy the Power Pivot and Power BI book at B&N.
  2. Keep the receipt.
  3. Mail the physical receipt to the address below.
  4. Include a note as to which of the five books you want.


MrExcel Has Gone Insane
1075 Molaki Drive
Merritt Island FL 32953

Send Pictures!

We’d love to see pictures of the book on shelves in the physical world, so please please please send some!  (I’m going to be doing the same, canvasing B&N stores this weekend in my area).  Post them as comments, send them to our “empower” email address, tweet them at us, whatever.

Even if you don’t buy the book, send pics in fact if you happen to be in a B&N and see it Smile